Hotel Reputation Management

What is Hotel Reputation Management??

Reputation management is a management tool that allows the company or hotel to know the public's views and the public’s opinions of a company.  For example, the hotels are able to know what their customers feel, they are satisfied or not with the services.  As the result, the hotels can improve and transform their weakness to become the positive outcome.  A reputation management services agency can build your new companies reputation from scratch, or maintain an already established company’s good reputation, or hide a bad reputation with positive marketing and self-promotion strategies.

Why is it important to a hotel?

Placed to the customers’ position, before we decide to book a hotel it’s obvious that we have to review from the others experiences on the website (of course internet is the easiest way to check the review).
We can’t deny that the guest’s review on internet impact directly to hotel’s reputation and hotel’s revenue.  The hotel must know how to react the customers’ comment on the internet, in the negative case, the hotel have to handle and then change the bad situation to become a good one in order to impress their guest maximum.
Thus, it is very important to the hotel because it help the hotel improve themselves from the customers’ point of views.

What services do the Reputation Management companies offer to a hotel?

The Reputation Management agencies such as trustyou and reviewpro offer the services by the following;

1. Analytical tools or monitoring tools that allow the hoteliers know everything about what the customers said to them from the various website such as tripadvisor, yelp, facebook, etc.

2. Hotel marketing tools that help boost in site SEO and conversions.

3. Online Guest satisfaction surveys.

Sources
http://thinkbiggolocal.com/reputation-management-what-it-is-and-why-you-need-it/
http://www.trustyou.com/
http://www.reviewpro.com/press-release-sol-melia-announces-strategic-partnership-with-reviewpro-to-manage-the-groups-online-r-558