Colette concept store Paris

Colette concept store in Paris

Positive elements
1. The website display every kind of product on the first page
2. Music station
3. Creative design: loading icon, background, illustration
4. Complete information: price, FAQ, location and contact
5. User friendly web

What is the experience.
When the audience click on the website, they will find a very creative design.
There is the music station on the site which will accommodate the visitors during their surfing on the site,moreover, they can also choose their favorite music.
On the main page, all the category product in the store will be displayed, so, the visitors can get ideas what they want to see first.  Besides, the website is very easy to use and to find the information such as price, product, location and contact.


Why does it matter?

- The first page is the first impression that the audience see so having full contents at the first page can have a positive impression
to viewers as they do not need to waste time looking for what they want in complicated drop-down menu like other websites.
- Music station helps animating the web surfing experience, plus it is a mean of advertising and promoting the product too. (The store sells CD)
- Creative design emphasizes the image of the brand: fashion, artistic, style and hype.
- Complete information provided makes it easy for viewers who will be the future customers to make a decision since the first step of getting information.
- User-friendly website is convenient for the audience and that will contribute to positive patronage intention.

Comparison with Designhotels.com
The things that the two websites have in common are the followings:
- visual story telling: pictures, illustration
- Price showing
- Complete information provided including contact, company background, service, etc.
- Presence of links to social networks at the end of the page

Different
- The design of design hotel's site is more classic and more professional.
-  No audio and no animated elements.